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Brand With Us: Private Label and Cobranded Fleet Card Programs

The fleet card that's driving America's business.™

If you put your brand on the front of a fleet card, you want Wright Express behind it.
Offering a fleet card is a great way to build new or incremental streams of income for your company and extend your brand. But it’s probably not in the realm of what you’d consider the company’s core competency. Which is why partnering with Wright Express for your fleet card program is such a smart idea. Because with Wright Express, you can choose a turnkey product that’s right for you and have it all backed by the undisputed leader in the fleet card business.

Industry-leading back-end processing systems. Dedicated customer support. Proven marketing programs. They’re all part of the business-building package you get when you partner with Wright Express for your fleet card program.

Two decades of fleet experience.
Wright Express helped invent the fleet card market and pioneered the industry starting in 1983. Today, we are a leading provider of payment processing and information management services to the commercial and government vehicle fleet industry in the U.S. and Canada. We provide fleets using our services with detailed transaction data, analysis tools and purchase control capabilities.

We capture transaction data at more than 180,000 fuel and vehicle maintenance locations, including over 90% of the nation's retail fuel locations and 40,000 vehicle maintenance locations. We market our services directly to businesses and government agencies with vehicle fleets, as well as through 95 strategic relationships with fleet management companies, automotive manufacturers, fuel retailers and other companies.

If a fleet card offering is in your future, there’s a Wright choice for you.
By joining with Wright Express, you can choose from four programs to meet the needs of your particular marketing situation:

Private Label Card Program – A card product that carries your brand only, with Wright Express as the silent, yet full-service, operation that backs it. The best option for large merchants with greater than 1,000 sites.

Cobrand Card Program – Designed for businesses that offer vehicle services - and want a fleet card to expand that offer.

Roadsmith Card Program– The best choice for petroleum distributors with 20 - 1,000 sites. Both proprietary and cobrand options are available.

Affinity Card Program – The value choice for small independent fuel and service merchants with fewer than 20 sites.

To find out more about starting your own branded program, contact us via email at brandwithus@wrightexpress.com or simply call 866-230-1635.