Welcome to the world of Avid Technology.

Avid is a world leader in designing, developing, and delivering digital media creation tools for film, video, audio, animation, games, and broadcast professionals. Today, most of what we see and hear - nearly 90% of primetime television shows, 85% of feature films, 80% of commercials, and nearly every chart-topping music hit - is created using one or more Avid products.

Avid pioneered the concept of using a computer to digitally manipulate film, video, audio, and 3D
animation and revolutionized the way the world tells its stories. Today, filmmakers, broadcasters, recording
engineers, game developers, effects artists, and other media professionals worldwide rely on Avid systems and software to be more creative and more productive.

That spirit of innovation continues with increasingly powerful, integrated solutions that reflect Avid's dedication to quality, and its longstanding commitment to empowering the creativity behind the world's most widely recognized media.