Message from President and CEO

On October 1st 2006, a new era began in which FUJIFILM Corporation has taken over the business operations of the former Fuji Photo Film Co., Ltd. under the overall direction of the Fujifilm Group holding company, FUJIFILM Holdings Corporation.

In a corporate culture of openness, fairness and clearness, Fujifilm is moving forward with a broad range of business activities, all underpinned by our corporate philosophy: “We will use leading-edge, proprietary technologies to provide top-quality products and services that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society. Our overarching aim is to help enhance the quality of life of people worldwide.”

Naturally, we will continue to expand and develop our core imaging and other photography-related businesses, but we will also draw on the vast store of diverse technical expertise we have accumulated over the years to strengthen and expand key growth business areas such as medical imaging, life sciences, graphic arts, highly-functional materials and optical devices. At the same time, we will develop our business activities around the globe through a comprehensive range of capital funding, mergers and acquisitions, and investment in R&D, ensuring that we remain firmly on track for long-term growth.

By restructuring our imaging business, we are building a business framework that will enable us to sustain stable earnings into the future and help to develop the “culture of photography” that provides people now and in years to come with a valuable, even indispensable, way of expressing and sharing their experiences and emotions.

I would like to express my sincere appreciation to our shareholders, customers and other stakeholders for their support and guidance of a new “FUJIFILM”.