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Phocus in action:

Hasselblad RAW Conversion

Impressive new features:

 

Moiré removal

Even very high resolution images can exhibit moiré under certain circumstances. With the new Phocus, moiré is effectively removed without the need to make special mask selections or other manual procedures. Moiré removal is performed directly on the raw data.

 

New metadata (GPS, etc)

The metadata included in Phocus images follows the IPTC Core standard with XMP. We have also added GPS data functions in order to allow a number of new functions. Phocus links GPS data directly to Google Earth, making geographic reference a snap and image storage and retrieval much easier.

 

Hasselblad DSLR camera preparation

Any photographer knows that the more prepared you are for a shoot, the more likely things are to go according to plan once in the field or on the shoot. Phocus is designed to make pre-planning easier than ever before, allowing you to pre-set camera parameters and folders and the like.

 

New tethered operation control

Phocus also provides special extended controls of your Hasselblad camera. These features, such as the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot.

 

Improved GUI

The GUI includes straightforward options for customizing your set-up to suit a number of different workflow situations, such as choice of import source, browsing/comparing functions, file management, image export in a range of file formats, pre-set of options for coming shoots, and much more.

 

Improved Views

In addition, the Phocus view section allows layout and composition to be tailored to suit the current workflow, providing a wide range of options including full view, compare, browse, horizontal or vertical view, and so on. Multiple folders can be open at the same time for simultaneous viewing, comparison and selection.