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| | As part of the international marketing strategies of its brands, Accor has developed sponsorship actions in the world of sport:
| | |  Sofitel
As the luxury brand of Accor hotels, Sofitel shares with the golfing world and players a quest for excellence, a unique ?savoir-faire?, attention to style and elegance. It also offers swing lovers a number of unique greens, from Bahia to Marrakesh, from China to Portugal, from Biarritz in France to the Fiji Islands.
Since 2006, Sofitel is a Partner of the Evian Masters, the second biggest world women?s golf tournament broadcast in 100 countries, and of the Volvo Masters Asia, in Thaïland.
In 2007, Sofitel has become a partner of the Omega China Tour.
Those commitments go along other sponsorship actions with professional and amateur golf events, in different countries, such as Brazil, Germany, France or Morocco.
www.sofitel.com
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© Paul Lakatos | | | Novotel
Novotel adapts its sponsorship strategy to the continents where it is present.
In Europe, Novotel associates to soccer, which is the No.1 sport of this continent in terms of practice, interest and TV audience. Thus, it is the Major Partner of Olympic Lyonnais, a French professional football club which play in the European Champions League, and of Danone Nations Cup, a ?World Cup for Children? with more than 2.5 million participants in 40 countries.
In France, with a network of 124 hotels, Novotel is an Official Partner of the French Open of golf, the second major event of the Professional European Tour.
In the Pacific region, under the ?Home of Sport? signature, Novotel has developed strong sponsorship commitments for nearly ten years. The brand supports the national swimming and athletics teams in Australia, professional rugby clubs in Australia and New Zealand and 2 Australian athletes: Ben Kersten, world champion in track cycling and tennis player Samantha Stosur.
www.novotel.com
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© FEP / Panoramic
| | | Mercure
Mercure is often associated to reference sponsorship activities in the sports or cultural areas, at the level of a city, a region or a country.
As an example, in France, Mercure is an Official Supplier of the French Rugby team in 2007 and partner of some professional clubs.
www.mercure.com
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Etap Hotel
Since 2006, Etap Hotel is an Official Supplier of the cycling Tour de France, the third international sport event after the Olympic Games and the Soccer World Cup. On this occasion, Etap Hotel organizes a special animation in its 240 hotels and will be present for the first time in the Tour de France advertising caravan, from 2007.
www.etaphotel.com
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© Bruno Bade / A.S.O | | |
Ticket Restaurant
Being the national leader for 40 years, Ticket Restaurant represents today more than 45 000 clients and 1 200 000 daily users in France. Since 2006 Ticket Restaurant is the Official Partner of Olympique Lyonnais professional soccer club and has created an internet site (in French only for the moment) dedicated to this sponsorship:
www.ticketrestaurant-ol.fr
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© FEP / Panoramic
© FEP / Panoramic | | |
Accor and the Olympics
Accor is an Official Partner of national Olympic committees and teams in France, Australia and New Zealand.
During Beijing 2008 Olympic Games, the French Olympic Committee will establish its headquarter (VIP ?Club France?) at the Novotel Beijing Xinqiao, the Australian Olympic Committee will be at the Novotel Beijing Peace.
www.accor.com
Brands? sponsorship strategies are complementary to the services catered for the sports and entertainment:
- dedicated contacts at Accor Hotels Sales Department, who centralize availability research, rates negotiations, bookings, invoicing in Accor hotels worldwide,
- relations developed by Accor establishments in each city and country. |
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