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You24 magazine

From the day Mark Mastrov opened the first 24 Hour Fitness club in 1983 through today, when 360 clubs serve over three million people across America, the vision of the premier health club brand has remained the same.

To make fitness a way of life for everyone, so they can live better.

Now, 24 Hour Fitness' vision reaches even farther with the launch of You24 magazine, in close partnership with Rodale, the leading healthy, active lifestyle publisher.

more than an "interest" or "activity," a way of life

Today, for millions of consumers, fitness isn't about being "buff and beautiful." It's about being fit and living well. It's about active people living real lives - and getting the most out of their lives. You24 gives readers the power. The power to be what they can be.

a base of 700,000 high-powered readers

Upscale and active, 24 Hour Fitness members (You24 readers) enjoy an active lifestyle that focuses on the finer things. They shop in quality stores, enjoy travel, love electronics/tech, invest and buy good cars - Asian and domestic. And of course, they buy all the work-out wear and gear they need for 24 Hour Fitness visits and their healthy, active lifestyles.

published in partnership with Rodale

You24 combines the brand power and expertise of 24 Hour Fitness, the health club leader, and Rodale, the leading publisher of information on healthy, active lifestyles for more than 60 years.
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