|
Volvo to Offer Subscription-Free Real Time Traffic from Clear Channel Radio’s Total Traffic Network
Volvo XC90, S40, V50, C70 & C30 Models with Factory-Installed Optional Navigation Systems Come Standard with Traffic Data from Clear Channel’s Total Traffic Network Marks Third Deal for CCTTN with Automotive Manufacturer; Builds Upon Traffic Service Offering to BMW and MINI USA LAS VEGAS – January 7, 2007 – Clear Channel Radio’s Total Traffic Network (CCTTN) today announced a multi-year agreement to provide its real time traffic data on 2008 Volvo XC90, S40, V50, C70 and C30 models equipped with factory-installed navigation systems. Real time traffic-capable Volvos began rolling onto U.S. show room floors last month. The deal marks CCTTN’s third win with an original equipment manufacturer following agreements with two other automotive brands. Volvo will be launching a radio advertising campaign on Clear Channel stations during the first quarter of 2008 to let customers know about the new feature. “Volvo, long known for their outstanding safety record, continues to be at the forefront of consumer satisfaction by delivering what their drivers want,” said Jeff Littlejohn, Executive Vice President of Distribution Development for Clear Channel Radio. “By offering our real time traffic service as a standard feature on most models that are navigation-equipped, drivers will not only get to their destination in a safe vehicle, but will be able to avoid road congestion.”
“Giving our drivers a heads-up on road conditions with Clear Channel Radio’s high-quality real time traffic data without subscription fees made all the sense in the world to us,” said Anne Bélec, President and CEO – Volvo Cars of North America, LLC. “Volvo drivers have come to expect the highest level of innovation from us, whether it has to do with safety, the environment, or the latest technology. This agreement follows in that tradition.” In addition to automakers, Clear Channel Radio’s Total Traffic Network currently provides real-time traffic information to consumer electronics devices made by Garmin, TomTom, Navigon, Mio Technology, Delphi, Kenwood, Clarion, Harmon Kardon, Panasonic, Siemens, Cobra Electronics and others and the company supplies traffic content to several media outlets including Citadel Broadcasting, Univision, Fox Interactive Media, and others.
About Clear Channel’s Total Traffic Network
Clear Channel Radio is the first broadcaster to launch a ground-breaking programming and technology service delivering real-time traffic data directly to vehicles, using its own network of reporters, traffic cameras, helicopters and airplanes – Total Traffic Network. Clear Channel’s Total Traffic Network now serves more than 125 metropolitan markets in three countries, including the United States, Canada, Mexico and New Zealand. Total Traffic Network delivers real-time traffic data via in-car or portable navigation systems, broadcast media, wireless and Internet-based services. For more information, please log on to www.realtimetraffic.net.
|