 In one of the most beautiful cities in the world, at one of the most important events of its kind in Italy, Lancia once again chooses the cinema, returning for the second year running to the Venice Lido as main sponsor of the 64th International Film Festival, from August 29 to September 8.
Innovations for 2007? The Lancia Café: a reserved, hospitable meeting space set up on the terrace of the Westin Excelsior Hotel at the Lido where the stars of the Festival can meet and enjoy an aperitif in a refined, relaxing atmosphere.
The Lancia Café will also provide an ideal meeting place for new talents, producers, the media and one-to-one interviews of directors and actors. During the Festival, it will also host events and meetings organized by Lancia and much more.
Once again, Lancia has chosen the cinema as an expression of culture that reflects the brand values of its cars: style, quality of life on board, original, innovative solutions, style and character.
In Venice, the Golden Lion encounters Lancia, an icon of ‘made in Italy’. The Musa, Phedra and Thesis models will accompany the organisers and the stars of the Festival, with also a number of initiatives organised by Lancia for the Venetian public at the Lido.
|
