It's been a way of life for more than 100 years. Film has been the only available practical media for sending motion pictures and other programs to cinematic theatres around the world. However, another option has emerged - a new light at the end of the projector.

Just as digital technologies have revolutionized the communications, information processing and television industries, a new digital technology is being developed to provide the motion picture industry with a Digital Cinema solution that offers new capabilities, superior quality and opportunities for new business.

QUALCOMM - as it has done for the mobile telephone, wireless internet and mobile satellite industries - is taking the lead by applying its unique system-level capabilities to the development of core technologies for this new Digital Cinema era.

Working with motion picture studios, the creative community, industry standards-setting organizations and exhibitors around the world, QUALCOMM is developing a system-level solution to provide the motion picture industry with technology supporting a cost-effective, reliable, feature-packed Digital Cinema system.