| Tropicana: Premium fresh citrus supported by the third-largest grocery brand in the United States. While the Tropicana brand has been associated with fruit juice since 1947, C.H. Robinson helped make it fresh in February 2001. Tropicana's premium fresh citrus is available year-round in stores across the nation. When the Tropicana brand is merchandised in your produce section, customers will instantly recognize quality. Over half of all U.S. households have Tropicana products in their homes, making it the third-largest grocery brand in the United States. This indicates that about 83,000,000 households know and trust Tropicana products for their families. To bring this power to fresh produce, CHRW runs several consumer
promotions per year. As a CHRW branded item, Tropicana fresh citrus is a part of a rigorous quality
assurance program. Each co-packer's growing practices are audited to protect
the consumer's trust in the Tropicana brand, as well as your store. An inspection team ensures that product adheres to
Tropicana's quality standards, and a grower identification
number printed at the bottom of each bag allows CHRW
to identify problem areas quickly. In addition, there is a toll-free number on each
bag of fruit, which C.H. Robinson uses to monitor
commodities, retailers, and other issues. CHRW
and Tropicana help by teaming up and encouraging
cross-merchandising through display contests, and by
offering customer-focused merchandising events. To begin building branded produce solutions that fit
your business, e-mail or call 1-800-411-3596. | 
