Cadbury Roses "Say Thank You with Cadbury Roses"  The brightly wrapped Cadbury Roses chocolates, with 14 assorted flavours in distinctive blue packs featuring the red rose, is the leading brand in the twist-wrap sector of the assortments and boxed chocolates market. The 11.5% market share is currently worth £68 million. Original and very successful advertising has established Cadbury Roses as the owner of "saying thank you" so firmly, that it has become an accepted social habit to say thank you with a box of Roses. However, people buy Roses to say a variety of messages - thank you, congratulations, good luck or simply "I love you".  How Cadbury Roses came about Cadbury Roses were first introduced in 1938 to compete in the twist wrapped assortment market. Early designs incorporated a sampler or embroidery rose design which was later replaced by a less stylistic rose. The early 1lb drum was described as a "wonderful lot" of chocolates for 2 shillings (10p). Roses quickly became one of Bournville's most important confectionery lines. For Christmas 1939, you could buy a morning tea set packed with Roses for 10 shillings (50p) or a glass casserole dish containing 1lb Roses for 7s 6d (37.5p). How Cadbury Roses are made Cadbury Roses are manufactured in the Assortments Factory at Bournville. The plant has a capacity to produce in excess of 5.5 million chocolates every day and works in shifts for 144 hours in a week (equivalent to 24 hours a day for six days a week), to meet the demand for the UK and as well as the export market. A 300g pack has 71 different packaging elements, all of which are essential to present this popular assortment with the highest possible standards of quality and appearance. Milestones 1938 Cadbury Roses are launched. 1956 Cadbury's supply Roses for a royal tour of East Africa. 1979 The advertising idea of "Say Thank You with Cadbury Roses" is introduced. 1987 Roses become the leading brand in the twist-wrap market. 1998 Cadbury Roses marks its 60th birthday.  What's in a name? Cadbury Bournville - where the chocolates were conceived and produced - was renowned as "a factory in a garden". Roses were one of the most popular flowers at the time - hence the name for this popular assortment. Not only but also In addition to the traditional shaped box, the current range of large tins and tubs were launched in the 1980s and have now become an integral part of the family Christmas. Did you know? - If you stretched each Roses chocolate sold in a year end to end, the line would stretch round the British coastline over three times.
- Cadbury Roses outsell frozen turkeys by 50% during the Christmas period.
- Over 1,300,000,000 Roses chocolates are sold every year in the UK - enough for 25 per person.
- The distinctive Cadbury Roses box was developed to resemble a style of handbag called the Dorothy.
Where you can buy Cadbury Roses Cadbury Roses are sold throughout the UK and also in Australia, New Zealand and Canada. FAQs What is the most popular Roses chocolate? Hazelnut in caramel. Tell me more www.Cadbury.co.uk/Roses . Looking for that special something to say thank you? What better way than with Cadbury's Roses. Send your personalised thank you from this fun site. www.Cadbury.co.uk. Browse through the Chocolate Encyclopaedia to discover the history of chocolate. |