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Information about Chloe brand name. This is a page presenting information about Chloe brand name on Visiobrand - the biggest brand directory in the Internet. Visiobrand has selected Chloe brand name and registered Chloe links manually in its directory. All the information about Chloe presented on the Visiobrand site is only verified information from the official Chloe source.

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 VisioBrand - Official Site - Chloe
Chloé's official website features the latest collections for ready-to-wear, bags, accessories ( jewels , shoes ...), eyewear, perfume and See by Chloé line. It includes : worldwide list of boutiques, e-shopping links, history and events ( including archives, backstage pictures , opening and product highlight). Chloe was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a dark beauty and a bohemian spirit. Rejecting the stiff formality of the 50's fashion, she created soft, body conscious clothes from fine fabrics and called them "luxury prêt-à-porter". Unique for their time, they were beautifully made clothes available off the rack. In 1956, Aghion and her business partner, Jacques Lenoir, debuted the first collection over breakfast at Café de Flore, which, as the city's infamous meeting ground for existentialists and artists, was one of their own favourite haunts. "Chloé" - a name they chose for its warm, feminine appeal - was perfectly in synch with the new mood of Paris : youthful and modern in design, and slightly audacious in spirit. The label grew in popularity, and Aghion and Lenoir initiated what would become the hallmark of the house : hiring new, young talents to design the collections. In the 60's, Chloé hothoused a group of youthful Left Bank designers who later defined the Paris ready-to-wear movement, "Le Style". In 1966, Karl Lagerfeld became the house's head designer, and under his direction Chloe became one of the most iconic fashion brands of the 1970's. Jacky Kennedy and Brigitte Bardot, Maria Callas and Grace Kelly all came to Chloe's boutique in the 7eme in search of luxurious daywear; with its romantic, gauzy blouses and long skirts, Chloé defined the look of a generation. In the 80's, a series of talented designers including Martine Sitbon kept the collections fresh and ever-changing, whilst reiterating Chloé's quixotic ability to be both cutting-edge and timeless at once. After the house was bought by the luxury goods conglomerate Richemont Group in 1985, its notoriety grew around the globe and in 1997, Stella McCartney reinvented Chloé once more, with a romantic yet streetwise mix of vintage lingerie, tailoring, and signature lowrider trousers that hit a nerve with young women around the world and propelled the house to a new level of success.From 2001 to 2005, the creative director, Phoebe Philo, has continued the Chloé legacy of luxurious, audacious Prêt-à-Porter whilst stamping the house with her own unique signature : sexy daywear, fluid lines, graceful and distinctly modern diaphanous tops. On october 11, 2006 a new chief designer has been appointed, Paulo Melim Andersson : he becomes part of the Chloé design legacy. Today, just like Grace Kelly and Maria Callas did before them, young stars like kirsten dunst, natalie portman and lou doillon have fallen in love with the soft elegance of the french house. Fifty years after Aghion imagined it, Chloé's vision of romantic, ultra feminine fashion lives on.